Bluezone Invites the Industry to Discover What’s Next in Denim – Sourcing Journal

Bluezone, which brings together designers and innovators from all parts of the global denim market, will be held in Munich Jan. 24-25. 

Munich Fabric Start (Jan. 24-26) will also be present at the show. It will feature Spring/Summer 2024 collections by mills and trims firms, as well as educational and networking opportunities. Denim exhibitors include Bossa, Calik, Isko, Tejidos Royo and more. 

Sebastian Klinder (Managing Partner at Munich Fabric Start) shares with us what attendees and exhibitors can expect at the event.

What is Bluezone’s theme for the January show?

Sebastian Klinder This year’s motto is “Discovery,” under which Bluezone invites the visitors and exhibitors to share moments together and discover the latest highlights. Fashion designers and denim experts will be able to find inspiration and learn about new material innovations and industry changes. 

Bluezone is a place for discovery and celebration. Whether it’s the latest highlights, innovations, co-operations or experiences—the trade show explores the new and unknown and goes on a journey together with denim and fashion brands without them losing their focus on themselves. 

We are thrilled to announce the addition of leading companies such as Saitex, Strom, and Cotton Fashion Blue to our strong brand portfolio of nearly 100 international mills.

Every trade show has a different vibe and purpose. How important do you consider Bluezone to the industry’s success? 

SK: Bluezone is a denim platform that offers something special, making it one of the most sought-after. It’s a dedicated and fully integrated show-in-show concept of Munich Fabric Start, one of the leading fabric shows worldwide with almost 1,000 internationally established specialists of the textile and fabric industry. 

The January trade show brings together denim professionals and fashion industry players to share moments and exchange ideas. We have built a strong community and provided many opportunities for networking, meetings and education inputs. This allows the industry to focus on sustainability, reinventing themselves, and shaping future denim trends in Germany, which is one of the largest textile markets.

Have Bluezone’s attendance and exhibitors changed since pre-pandemic shows?

SK: While there are no significant differences to pre-pandemic shows we are still full booked. 

We can feel a fresh and reclaimed appreciation to what we are daily working on—the perfect show for the industry. Bluezone is a platform that caters to denim brands, as denim is now a staple in every fashion collection. From basic to haute couture—all kind of brands come to Munich to buy here and benefit from the international offer available at Bluezone and Munich Fabric Start. We are confident that we can offer more solutions in a complex market such as the one we see right now, and we will think and act in a multidisciplinary manner that is required by the industry for it to succeed. 

What are some educational highlights of the show?

SK: Both trade shows will feature many panels and lectures on fashion and denim topics. 

Some highlights will be will be the trend presentation “The Weird & Wonderful World of Fashion Cores” with Rivet’s executive editor Angela Velasquez, two educational panels by Transformers Foundation focusing on “Fashion’s Chemical Certification’s Complex – Needless Complicated, Woefully Ineffective” and “Fiber Technology – Innovation and the Power of Collaboration.” 

There will also be a panel discussion on “Fiberology” with experts from Renewcell, Recover, Spinnova and Yarn_ID as a European offer on innovative material with the lowest impact. 

Bluezone also invites visitors to visit their exhibitors and learn more about the textile supply chains and the latest innovations. The Italian Luster will give a deeper dive into the research, development and production of the Italian textile supply chain. This includes the best in chemistry as well as garment makers and finishing techniques. Another highlight is the industrial printing of denim with the GTX600 direct to garment printer from Brother which the industry can experience live at Bluezone for the first time. 

The Keyhouse will host valuable sessions on automation, digitalization by Robotextiles and a keynote on Self-Empowerment. David Shah, well-known trend predictor, will be delivering one of many interesting lectures. All conference programs for Munich Fabric Start & Bluezone [features] More than 50 speakers.  

Is there anything else that you’d like to mention about the show?

SK: We are a fabric-born and cloth-loving family. This is how our guests and partners experience our shows. With passion and consistency, we provide a professional and high-quality service to the industry. Munich is a vibrant city and our focus is to provide a well-established environment that supports business needs. 

Visit the site and see for yourself. Many people comment that the show has a special atmosphere that cannot be described. You must experience it. Join the Munich Fabric Start or Bluezone community in Munich starting Jan. 24-25. We can’t wait to welcome you there!

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