Direct to Garment Printing Market

Direct to Garment Printing Market has been growing rapidly due to the increasing demand for personalized apparel and textile printing. Direct to Garment printing (DTG) is a digital technique that allows for high-quality full-color designs and images to be printed directly on garments. This offers businesses and consumers a variety of customization options and versatility.

The global market for direct-to-garment printing is anticipated to grow from a value of US$ 822.1 million in 2022 to US$ 1,820.1 million by 2032 at a CAGR of 8.3%.  Direct-to-garment is the primary driver of growth.

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Important Points

  1. DTG Printing is in high demand due to the growing popularity of promotional clothing and personalized apparel. Demand for custom-printed apparel is increasing, whether it’s from small business or large-scale manufacturers.
  2. DTG printing is a high-quality print with vivid colors, intricate details and a soft fabric feel. This makes it perfect for printing complex graphics, photos and designs on a variety textiles.
  3. DTG printing is both cost-effective, and efficient. There are no screen setup costs or minimum order quantities as there are with traditional printing methods. The cost of small print runs is reduced because there aren’t any additional setup costs and no restrictions on the design variations.
  4. DTG is a sustainable printing solution. The inks are water-based and free of harmful chemicals. This reduces the environmental impact compared to other printing methods.
  5. Market Expansion. The DTG printing industry is growing as new technologies continue to improve print quality, speed and reliability. In addition, the growth of ecommerce and custom printing services online further fuels market growth.

The Direct to Garment Printing market is primarily driven by the increasing demand for personalized apparel, high quality printing, cost-effective options, sustainability and technological advances. DTG printing is expected to grow significantly in the next few years as businesses and consumers seek out unique, personalized clothing.

Most direct-to-garment printing applications use water-based, environmentally-friendly inks. Direct-to Garment Printing Solution Providers may demand greener alternatives to plastisol-based inks, which could increase demand in the direct to garment market.

Direct to Garment Printing Market Dynamics

The millennial generation is the main driver of growth in the direct-to-garment printing market. Direct to garment printing will be positively impacted by their preference for digitally printed apparel and graphically designed tee-shirts. The popularity of textile designs has increased due to the changing purchasing patterns. The e-commerce market has increased the demand from brand owners for direct to apparel printing solutions. It also has an impact on the offline market. The direct-to garment printing market has been driven by factors such as the increased sales of apparel, the reduced costs of digital printing, and the advances in graphic and creative design in fashion.

Direct-to garment printing is a good choice for printing services providers, as the market is growing due to the new fashion trends. The margins are also high in segments like garment customization and decoration.

In recent years, major printing companies have been focusing on adopting the trend. Epson debuted in January 2020 its first industrial direct to garment printer that leverages bulk ink packs system and dual-print head technology. This provides remarkably low cost ink and minimal waste. New printing technology is expected to boost the direct-to-garment printing market.

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Direct to Garment Printing Market – Regional Outlook

Asia Pacific will grow its share of the direct-to garment printing market due to the growth of ecommerce in emerging markets such as India and the development of fashion awareness.

Direct-to garment printing is an industry with many players and a highly fragmented market. The direct-to-garment market is highly competitive because there are so many players. In the Asia Pacific region, Europe and North America, there is a concentration of major players. Direct-to-garment market demand is predicted to grow due to different consumer preferences across the region.

Key players in the Direct to Garment Printing Market

Direct-to garment printing is dominated by the following key players:

Mimaki  Engineering Co Ltd
ROQ International
Sawgrass Technologies Inc
Seiko Epson Corporation
The M&R Companies
Durst Group
Kornit Digital Ltd
Aeoon Technologies GMBH
ColDesi Inc
Electronics for Imaging Inc
Stork Prints B.V.
Scalable Press
Direct to Garment Printing Services
Print Aura
Contract DTG

The report contains first-hand industry information, quantitative and qualitative assessments from industry analysts, and inputs by industry experts, as well as industry participants throughout the value chain. The report offers an in depth analysis of market trends and macroeconomic indicators. It also includes governing factors, as well as market attractiveness by segment. The report maps out the qualitative impact of different market factors on various segments and geographical areas.

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Regional Analysis Includes

North America
Latin America
South Asia
East Asia
Middle East & Africa (MEA)


Direct-to-garment market segmentation is based on substrate, use, and ink.


The use of Polyester
You can also find out more about Other

Use of inks

HSA (High solid acrylic)
RFU (Ready to Use)
You can also find out more about Other

By end-use

Clothing and apparel
Other (Display)

Reports Highlights

An overview of the parent markets

Market dynamics for coated direct-to–garment printing in the industry

In-depth direct-to-garment printing market segmentation

Market size in terms of volume, value and historical data

Direct-to-garment market trends and developments

Competitive landscape

Products and strategies for key players

Potential niche segments and geographical regions that are exhibiting promising growth

Neutral perspective on the market performance

Information that players must have to maintain and improve their market presence

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