Kornit Digital and sustainable fashion brand YesAnd have teamed up with Fashinnovation, a platform designed to foster innovation in the fashion industry, to unveil a new direct-to-garment (DTG) printing collaboration.
The YesAnd and Fashinnovation collection launched earlier this month at the Fashinnovation Worldwide Talks event, where Kornit CEO Ronen Samuel served as a keynote speaker with a presentation titled ‘Fashion is On-Demand Production for a Sustainable Future’.
YesAnd will be collaborating with Kornit Digital to produce digital, on demand printed certified organic blank merchandise. The graphic designs can be created by celebrities, influencers or musicians.
The aim of the collaboration is to minimise waste, water, chemical use, and energy, “while celebrating climate action, manufacturing efficiencies, and sustainable innovation”.
Marci Zaroff, founder and CEO of YesAnd, said: “We are elated to be driving fashion forward with two incredible partners who share my passion and commitment to creativity, connection, community, collaboration, and consciousness.
“Through the lens of design, and from agriculture to popular culture, we must embrace the intersection of regeneration, circularity, and technology. The time is now.”
Kornit’s Samuel added: “This strategic collaboration is an excellent opportunity to showcase the power of on-demand, digital production – and how it can unleash new levels of creativity for designers to fulfil their ultimate visions.
“It’s also a reflection of the seamless way we are more effectively connecting designers direct to the consumer.
“It is now finally possible to flip the script on supply and demand – not selling what’s already been produced, but producing what has been sold. We are very excited about the possibilities this collaboration will bring.”
In May, at the Israeli garment and textiles printer manufacturer’s London Kornit Fashion Week, the business had outlined its plans to transform the fashion industry’s supply chain and dramatically reduce waste by enabling printers to target local markets.