Lexington is home to barbecue, Bob Timberlake and Coastland Apparel company
Rent realtor Jason Pardue and he is not going to solely promote you a home, however he can even refill your closet with distinctive attire from his personal clothes firm.
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The Davidson County man is the founder and brains behind Lexington-based Coastland Attire. He began the corporate is his 200 sq. foot bed room and has moved it 5 occasions till touchdown in its largest and present location at 4 E. First Avenue, behind Brewer’s Kettle.
With a largely on-line, e-commerce footprint many in Davidson County haven’t heard of this hometown firm that has offered $1.4 million over the previous three years of its hats, t-shirts and hoodies that remember out of doors life and particularly fishing. Pardue is about to vary that along with his eyes on getting Coastland Attire in shops nationwide.
“I’ve all the time needed to have my very own clothes model,” mentioned the 2008 North Davidson Excessive Faculty graduate. “I’ve tried thrice earlier than once I was in highschool … and twice once I was in regulation enforcement. I like clothes. I like the outside.”
Pardue launched Coastland in April 2019. The corporate’s identify got here to him throughout a spiritual imaginative and prescient. Effectively, no it did not. It actually got here to him whereas sitting in church when he noticed Coastland on the display as a part of a Bible verse.
“I do not bear in mind which Bible verse,” he mentioned. “I noticed Coastland and I zoned out. I needed to make sure it was not trademarked.”
It wasn’t so the model was born.
Inside months, he outgrew the 200-foot bed room the place he began the corporate and moved the operation right into a 14-foot by 32-foot outbuilding. Over the following three years, Coastland saved rising and shifting. He moved to the primary of three downtown Lexington areas in 2020 at 4 W. Second St. Subsequent it was 207 S. Principal St. in 2021 and he not too long ago signed a three-year lease at 4 E. First Principal St.
The clothes line started with a black, flat-billed hat and tan leather-based patch that has the corporate’s identify on it. It is nonetheless one of the common objects the attire firm sells.
Over time, Pardue has had two nice associates be part of him within the enterprise – Josh Weaver and Bob Wheat. They’ve moved on to different profession choices and now Amanda Butler is the busy employee bee, inserting the unique designs on t-shirts, hoodies, golf shirts, and hats by display printing, DTG printing, and embroidery.
“And I’ve to say my spouse (Christina Howard Pardue),” he mentioned. “This might be so much tougher with out her assist. I’ve had a bunch of family and friends assist me out.”
The most important development of the corporate got here a couple of years in the past when Coastland Attire started a brand new advertising plan, providing a free thriller shirt with each order.
“That is when the corporate blew up,” he mentioned. Ninety-eight p.c of our enterprise is finished on-line at our web site at www.coastlandapparel.com. We had been doing 1,400 to 1,500 orders a month then. After I started, we had about 15 orders a month.”
Eighty p.c of Coastland Attire’s enterprise continues to be its hats. He not too long ago launched long-sleeve fishing shirts made with silky dri-fit materials and neck gaiters.
“I like fishing,” he mentioned. “I’ve all the time cherished the water and fishing on the Coast. The entire firm is constructed on issues I get pleasure from. I get pleasure from fishing, consuming, and taking part in golf.”
To additional increase the attire line’s buyer base, Pardue has partnered with Goose & the Monkey Brew Home and Brewers Kettle in Lexington. They maintain particular occasions on the breweries the place restricted version shirts are made and offered with each corporations’ logos.
As well as, the clothes line is accessible at Rock Open air and Clara Jane Boutique shops in Lexington, in addition to a retailer in Huntersville, N.C., and one in Texas.
We’re nonetheless making an attempt to determine our wholesale recreation,” he mentioned. “It is laborious. After COVID and with the present economic system, gross sales are decrease. We’re making an attempt to trip this out and begin shifting again up.”
One other manner he’s making an attempt to extend the corporate’s viewers is with a brand new YouTube channel. Search Jason Pardue and you will find movies of him fishing with associates, shifting into his new store, and establishing a brand new DTG printer. It provides viewers glimpses into his day by day work and play life.
Additionally, Coastland Attire has Fb, Instagram, and Tik Tok pages.
“I need Coastland to be in every single place,” Pardue mentioned. “I’ll most likely must get an investor if I do. I wish to be in additional shops. I wish to be on the stage of Columbia (a clothes firm.) I simply need it to be a giant, nationwide model, however maintain it primarily based right here in Lexington.”
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Jill Doss-Raines is The Dispatch trending subjects and character profiles senior reporter and is all the time searching for tips on companies and leisure occasions, secret and new menu objects, and fascinating individuals in Davidson County. Contact me at [email protected] and subscribe to us at the-dispatch.com.