Oceania Digital Textile Printer Market

Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. By 2023, the market is likely to surpass an estimated valuation of US$98.4million.

Future Market Insights projects that the expansion of e-commerce will increase demand for digital printing in Oceania. Thanks to ecommerce, small and medium-sized producers of textiles can easily connect with consumers.

E-commerce distribution has been most beneficial to people who live in rural or underserved regions. Digital textile printing technology is able to meet this demand.

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Textile industry customization and personalization has been boosted by e-commerce. The internet has made it easier for users to access more options.

The modern consumer prefers specialized, personalized products that can be produced using flexible digital textile print techniques.

As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.

In the last few years, using less water, fewer chemicals and less energy have become a standard in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.

The stiff competition in the market has led to an increase in demand for printing options that are versatile and affordable. Small and medium-sized companies have been encouraged to adopt digital textile print technology at a rapid pace. This trend will continue to drive market growth in the future.

Oceania Digital Textile Printers: Market Study Key Takeaways

• The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
• The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
• The CAGR for the market during 2023 to 2033 is projected to be at 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023-2033.
• Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.

“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it possible to produce textiles with excellent quality at an affordable price. Digital textile printing is becoming more popular as a result from the expansion of e-commerce distribution. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.

Digital Textile Printing Market Landscape Competitive Landscape

Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. While consolidation is the main strategy, there are many other strategies like acquisitions mergers and new product innovations.

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is fragmented in Oceania and the Tier 1 companies hold a share of 20-25%.

As an example

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

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Oceania Digital Textile Printer Market By Category

Type of Printer:

• Direct to Garment Printer
• Direct to Fabric Printer

By Substrate

• Cotton
• Silk
• Rayon
• Linen
• Polyester
• Polyamide
• Wool
• Other Substrates

By Ink:

• Reactive
• Acid
• Disperse
• Pigment

By Printer Type:

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers (Direct sales)
• Distributors/ Suppliers
• Buy it Now
• E-Commerce

By End Use

• Clothing & Apparels
  • T-shirts
  • Pants
  • Leggings
  • Caps
  • Sweatshirts
  • Hoodies
  • Shorts
  • Golf shirts
  • Others (Jackets, Tie, etc.)
• Household
  • Bed Linens
  • Carpets & Curtains
  • Others (Napkins, Towel, etc.)
• Textiles for technical use
• Others (Flags & Banners)

By Country

• Australia
• New Zealand
• Papua New Guinea
• Fiji

What FMI is

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It reveals opportunities for market growth by segment based on source, application, sales channel and end use over the next decade.

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