PrintMonthly

Epson chose to highlight the independent avant-garde womenswear label IA LONDON. To ensure that vibrant colours last, the company partners with British digital textile printers. 

Digital printing is used by the designer for customisation on demand. It also helps reduce its impact on environment. This process makes use of wastewater, and it allows the most efficient usage of materials.

Epson paid tribute to Richard Quinn who has a long history of using digital textile printing for garment creation. At this year’s London Fashion Week, he won wide acclaim for his use of dye-sublimation.

The Japanese fashion designer Yuima Nakazto also gave us a glimpse of the future earlier this year by reusing used garments to create non-woven fabrics and then printing them with direct-to fabric print technology.

On-demand printing allows young people to see the circular economy in action. It is a thrilling spectacle.”

“Key to evangelising print technology as a sustainable change agent within fashion is ensuring it has the right exposure to aspiring young fashion designers,” says Phil McMullin, head of sales for commercial and industrial at Epson UK. 

“Epson has collaborated with De Montfort University this year to build their education around direct-to-garment technology, an exciting partnership that enabled used t-shirts to see a new lease of life thanks to a digital textile printer. 

“Getting young people to experience this circular economy using on-demand printing is an exciting spectacle into the future of fashion, and we’re excited to see how the students will bring this to the catwalk.”