Search Engine Land Awards 2022: Complete nominations list

NP Digital leads the way in the 8th annual Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories.

Rocket Agency (Australia), and Logical Position, (U.S.) are two other agencies that have been awarded finalist status three times.

Meanwhile, 10 agencies are 2022 Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote).

Small Agency of the Year – SEO and PPC

The competition was fierce in most of our categories – but in these two, the winners were clear. So we couldn’t think of a reason to wait to announce them:

  • The winner of the Small Agency of the Year – PPC is … Streamline Results.
  • The winner of the Small Agency of the Year – SEO is … ANGA Bangkok Co., Ltd.

Both agencies deserve congratulations!

The 2022 Search Engine Land Awards winners will be announced on Monday, October 17.

Meet Search Engine Land award winners at SMX Next

We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. 15). We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicole Farley.

If you haven’t yet, make sure to register for free for SMX Next.

Also, a huge thank you to our Sponsor Search Engine Land Awards Microsoft.

Check out the full list of finalists

Best Overall SEO Initiative – Small Business

  • AEK Media Content Always Wins…Allegedly – 220% Traffic Growth for Criminal Law Firm in Sydney
  • How Skills for growth built the first media platform targeting cannabis, CBD and alcohol, leading to over 475% ROI via SEO & Content Marketing
  • How Logical Position Married Offsite and Onsite SEO To Increase NV Landscape’s Local Organic Traffic by 150% YOY
  • Megantic Maximising the influx of Search post pandemic Goldelucks
  • How Mickey Llew Menstrual Cups Australia won back first place for a top generic phase, despite having a tight budget.

Best Overall SEO Initiative – Enterprise

  • Livestrong Amsive Digital Use Your Expertise to Maximize Organic Gains
  • First Citizens Bank becomes a Trusted Partner CB/I Digital Amazing Growth in Keyword Ranking, Local Search and Non-Brand traffic
  • GA Agency Skyrocketing SEO: 12 Countries, 4 Fashion Brands
  • Graphite & BetterUp – Premium Content to Drive +2,000% YoY Growth
  • NP Digital Leveraging SEO & content to help build a brand. How we increased organic traffic to Lantern by 561%

Best Commerce Search Marketing Initiative – SEO

  • Click Intelligence & Anthem Branding – The Journey from Unranked to Page 1
  • GA Agency Skyrocketing SEO: 12 Countries, 4 Fashion Brands
  • How Logical Position Palouse Ranches helped to increase new organic traffic by 211% using just 4 keywords
  • Milestone Inc Helps Sun Outdoors Triple their Conversions and Online Revenue with a New State-of-the-Art Website that made a significant impact on their visibility on search – locally & organically for their locations
  • VMLY&R: A Diverse Ecommerce Portfolio: Driving Visibility and Conversions

Best Local Search Marketing Initiative – SEO

  • How 3Q/DEPT Source Capital Funding has seen a 330% increase in leads via organic search
  • Comrade Digital Marketing Agency LASIK goes local: Growing organic traffic by 400+% in Elective Surgical Practice
  • Lastmile Retail: Transforming the Digital Local Customer Experience with T-Mobile x Lastmile
  • How Logical Position Married Offsite and Onsite SEO To Increase NV Landscape’s Local Organic Traffic by 150% YOY
  • Milestone Inc SpeedPro Drives 93% More Local Listing Views, and 39% More Online Leads Revenue With State-of the-Art Local SEO Strategy

Best B2B Search Marketing Initiative – SEO

  • How Advarra Rated Third Party Reviews for Their Software Category
  • Finn Partners: Boosting organic traffic in a saturated market for in-car technology
  • How LOCALiQ The SEO Method Increased the Organic Search Traffic of Our Company by 289% in 8 Months
  • NP Digital How we increased organic traffic by 514 percent for a core Nexcess product.
  • How Tacomi BMJ Careers: 1,930% ROI with SEO

Agency of the Year – SEO

  • Dreamscape Marketing: Enterprise Scale Enterprise Outcomes – Converting websites and digital marketing quickly without sacrificing operation and supporting rapid growth.
  • Megantic: No Pain, All Gains with Supplement Mart’s Shopify Migration
  • NP Digital Leveraging SEO & content to help build a brand. How we increased organic traffic to Lantern by 561%
  • How Sherlock Communications Betfair Colombia achieved a 193% organic visitor increase in a competitive industry sector by using a Content First Strategy
  • Wpromote: Flying high: How Wpromote grew organic revenue by 550% for Travelpro

In-House Team of the Year – SEO

  • How Razorfish Exceeded a client’s target, which was impossible for others
  • How to T-Mobile SEO team recruited the best in-house talent to accelerate innovation and drive business growth
  • UPMC: Our Friends can help you drive SEO growth

Best Overall PPC Initiative – Small Business

  • How Brandastic Our client is now the #1 DTG Printer brand in North America 2021
  • NP Digital Enhancing your SEM strategy can increase returns. Mann Lake and NP Digital increase paid search revenue by 87% YoY
  • Primal Malaysia Easy Consulting has delivered 323% ROI
  • How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting
  • Our Agency Vivid Candi Increased leads by 800%, Sold out a 6-figure Housing Product in 3 Months

Best Overall PPC Initiative – Enterprise

  • Healthy Paws & Amsive Digital Making it Rain Search Lift (or cats & dogs)
  • Bayer Consumer Health Search Media increases in-store ROAS by 2-3x to a CPG/OTC brand
  • How Rocket Noggin was able to deliver 331% of the leads it wanted via Google Ads
  • How SEMbyotic TCS Transformed by Growing Revenues 500%
  • VMLY&R: United Rentals: Increases Yearly Revenue of 71% to $18.6 million with Localization Strategy

Best Commerce Search Marketing Initiative – PPC

  • Beeby, Clark+Meyler: How The Parking Spot paid-search program drove a 39% rise in reservations over Q2 2019, pre-pandemic.
  • Katté & Co and SPOKE – quadrupling non-brand revenue for a fast-growing British men’s clothing brand
  • How Mad Fish Digital Leveraged Full-Funnel Strategy and Google’s AI to Deliver a 1,058% ROAS for Schoolhouse Electric
  • How Thrive Digital We bridged the seasonality gap and restructured our account to prioritize product profitability based upon regions and automated feed-driven product segmentsation. As a result, we reached 342% ROAS, exceeding the client’s target of 278%
  • Thrive DigitalSmith Optics grew its revenue by 120% YoY from Google channels through expanding strategies and applying best practices.

Best Local Search Marketing Initiative – PPC

  • Adwise & SPAR – 122% uplift in omnichannel ROAS with hyper local digital advertising strategy
  • How DAC Aqua-tots drove a 30% increase in store visits
  • DAC & StorageMart: Driving occupancy with paid media
  • Ovative Group Local Campaigns Drove over 60% of Duluth Trading’s Store Visit Growth YoY
  • How Stella Rising SEM Supported Big Y Pivot for Online Grocery Despite Consumer Behaviour Changes

Best B2B Search Marketing Initiative – PPC

  • A mid-funnel mindshift ConnectWise: NP Digital Paid search has a 100% increase in ROAS
  • How SEMbyotic TCS was transformed by increasing revenues 500% during the Pandemic
  • How Statwax Scaled a B2B SaaS Unicorn’s Search Ad Spend 20X While Improving Profitability & Customer Growth
  • Media Image & LSEG – Doing More with Less at a Global Scale
  • How Workshop Digital Generated 2,400% ROAS for Super Radiator Coils’ with a custom PPC-CRM Feedback Loop

The Best Integration of Omnichannel Marketing and Search

  • AEK Media Tasman Eco: How Omnichannel Approach helped them achieve 130% month-on-month sales growth in their first year online| Tasman Eco
  • Automation & crypto, a perfect match. How? NP Digital FTX was able to achieve omni-channel success. 
  • Rakuten Advertising x Vans Omnichannel Bidding
  • Rocket & Rezdy | Scaling Software Sales Globally with Digital
  • UPMC: To Deliver Timely Content During the COVID-19 Pandemic, we are building upon our Health and Wellness Brand

Agency of the Year – PPC

  • How Adviso SAIL via Search saw a 50% rise in revenue
  • Horizon Media Localized Profitability to Beat the Headwinds
  • NP Digital Dynamic integration of paid search’s conversion value. Optimizing for global profitability across Tektronix’s complex sales journey.
  • Rocket & Rezdy | Scaling Software Sales Globally with Digital
  • Wpromote & Intuit QuickBooks: Harnessing First-Party Data to Drive Paid Search Success

In-House Team of the Year – PPC

  • BH Breaks the industry mold with an in-house solution, saving $500k in management fees
  • HSBC UK How an Newly In-Housed Team Delivered Record-Breaking Growth Within a Year’
  • Wiley University Services In-House Media Team outperforms Industry Trends through Increasing Leads and Enrollment at University Partners

The Search Marketer of Year

  • David GrowGoodway Group
  • Heath HamiltonMegantic
  • Melissa LiuRPA
  • Nicolas Villeneuve, Adviso
  • Vandana KumarMegantic

Our judges deserve a huge thank-you

We owe a huge thank you to the amazing group of judges who voted for the 2022 Search Engine Land Awards. The difficult task of choosing the best among a lot of submissions was the responsibility of our panel of judges. We are grateful:

  • Amanda Jordan
  • Brad Geddes
  • Brett Bodofsky
  • Mordy Oberstein
  • Tess Voecks
  • Thom Craver
  • Barry Schwartz
  • Nicole Farley
  • Anu Adegbola
  • Benu Aggarwal
  • Crystal Carter
  • Greg Finn
  • John Lee
  • Vani Chopra

Search Engine Land is now available

About the Author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Goodwin was previously the Executive Editor of Search Engine Journal. He managed all aspects of editorial for the brand. He was also an editor at Search Engine Watch. He has spoken at major search conferences, virtual events, as well as been sourced by a variety of publications and podcasts for the expertise he has.

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