Digital Print inspires a new generation of designers

Epson has shown how digital printing technology supports the development of next-generation printers

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London Fashion Week, 2023 was full of digital prints.

Epson has shown how digital printing technology supports the development of the UK’s next generation of designers.

During this year’s London Fashion Week, a number of pieces were created with digital print. Epson says that designers chose to create their work in a more colorful, flexible, and unique way. 

Epson selected IA LONDON, an independent womenswear designer who is known for her avant-garde designs. To ensure that vibrant colours last, the company partners with British digital textile printers. 

Digital printing is used by the designer for customisation on demand. It also helps reduce its impact on environment. This process is based on wastewater and allows for the most efficient material use.

Epson paid tribute to Richard Quinn who has a long history of using digital textile printing for garment creation. At this year’s London Fashion Week, he won wide acclaim for his use of dye-sublimation.

In addition, Japanese fashion designer Yuima Nakazto showed a glimpse at the future in early this year when she recycled used garments and turned them into non-woven fabric, before printing on them using direct to fabric print technology.

On-demand printing allows young people to see the circular economy in action. It is a thrilling spectacle.

“Key to evangelising print technology as a sustainable change agent within fashion is ensuring it has the right exposure to aspiring young fashion designers,” says Phil McMullin, head of sales for commercial and industrial at Epson UK. 

“Epson has collaborated with De Montfort University this year to build their education around direct-to-garment technology, an exciting partnership that enabled used t-shirts to see a new lease of life thanks to a digital textile printer. 

“Getting young people to experience this circular economy using on-demand printing is an exciting spectacle into the future of fashion, and we’re excited to see how the students will bring this to the catwalk.”

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