The Digital Textile Market Flourishes as Home Décor and Furnishings Embrace Advanced Printing Technology

In this article, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, she provides an update on digital textile printing via Future Markets research, and also explains why increased interest in custom home and interior décor is poised to further spur market growth for digital textile printing. The digital share of textile printing is still around 10%.

(Image courtesy Texintel.

The global digital textile printer industry is estimated to reach US$2,212.9 million in 2023 according to Future Market Insights. Global sales of digital fabric printers will grow at a 9.8% CAGR from 2023 to 2033. The total market value is expected to reach US$5,304.3 millions by 2033.

Growth in the market is driven by continuously changing fashion trends, a high need for advanced printing technologies, and increasing demand for customized and personalized home décor.

The Market for Custom Textiles in the Home Décor and Furnishing Sector Is Experiencing Rapid Growth

People today prefer exclusive and fast fashion products that they can customize and personalize according to their needs. Customers are willing to pay premium prices and actively seek out platforms and brands that cater to their custom home décor needs.

This trend is especially evident because Gen Z has a greater purchasing power and prefers online shopping. The demand for printed furniture materials is high. Home furnishings such as curtains and upholstery fabrics are in high demand. The adoption of digital textile printing is a result.

Digital textile printing has emerged as the ideal solution for customizing home textiles. They allow you to print specific patterns, designs, colors and even photos. Digital printing is gaining popularity in the home interiors market due to its personalization capabilities.

Consumers’ shift to online shopping is another key factor driving the global digital textile printer industry.

Today’s consumers have elevated expectations, seeking pleasant and personalized shopping experiences and affordable and high-quality clothing aligned with seasonal trends. Online shopping platforms meet these expectations with attractive offerings such as seasonal sales, diverse apparel choices and other appealing offers. Digital textile printers will continue to grow in importance as the demand for fast-fashion increases.

Digital Textile Printer Market Research Report Key Takeaways

  • By 2033, it is estimated that the global digital textile printing industry will reach a value of US$5,304.3million.
  • According to the ink segment, it is predicted that the pigment segment will grow at a rate of CAGR 11.1% until 2033.
  • In 2023, direct-to garment segment will have a share of the market around 50.2%.
  • The clothing and apparel sector is expected to reach US$3,474.0 millions by 2033.
  • By 2033, the digital textile market in the United States is expected to reach US$568.0 millions.
  • The demand for digital textile printers in India is expected to grow at a CAGR of 8.8% during the assessment period.

“Growing concerns over sustainability in the printing sector have increased demand for digital textile printers. Digital textile printers provide design flexibility and quicker production rates. They are used widely around the world. Key companies are looking to develop advanced printing equipment to expand their customer base,” says a lead analyst at FMI

Digital textile printing has several advantages over traditional dyeing. It reduces waste, and it also addresses the water pollution that dyeing causes, which is the second largest global polluter of water. Digital production and textile printing allows manufacturers to effectively handle both small boutique and large retail orders, using the same technology.

Fast production is possible with a low cost per print, and print-on demand convenience. Profitability can be achieved from any order, regardless of quantity, by pressing a button. Digital textile printing allows designers to create almost limitless graphics and colors, which is superior to traditional printing techniques. Designers can now unleash their creativity to create unique designs.

The supply chain also benefits from the new technology.

Digital printing makes it easier to meet production and shipping deadlines, which prevents overstocking. Designers can constantly produce new collections to keep up with ever-changing fashion trends, while customers can satisfy their desire for customized apparel, décor, and gift items.

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